Sustainability World Cup 2024

🏆 Gamified Learning Competition

📅 April - June 2024 (7 weeks)

🌍 17 Countries Represented

A global business simulation competition where teams from around the world learned about sustainable business growth, competed for awards, and practiced dealing with the dilemmas of competing ESG goals using the Sustain2Win simulation platform.

About The Competition

The Sustainability World Cup is a gamified learning experience created by Professor Leila Bardasuc and Edmund Bradford, designed to help participants understand sustainability and practice dealing with the dilemmas of competing business goals.

The competition used the Sustain2Win simulation where teams ran virtual beverage companies, making crucial financial and sustainable business decisions. The algorithm meticulously assessed inputs and provided valuable feedback, enhancing understanding of sustainability fundamentals, ESG metrics, and sustainable business strategy.

My Experience

"I had the opportunity to participate in the Sustainability World Cup 2024. The competition provided an immersive experience where my team and I, along with participants from 17 countries, engaged in making crucial financial and sustainable business decisions for our fictional brand, Kuipers. The Sustainability World Cup not only sharpened our skills but also encouraged a collaborative spirit. Simulation is a powerful tool for learning about sustainability in a practical, engaging way!"

What I Learned

Fundamentals of sustainability and key ESG terms
How ESG metrics measure sustainability performance
Challenges and opportunities of sustainability for business leaders
Developing and executing sustainable market strategies that drive growth
Useful tools, principles and models for sustainable business
Balancing profit, people, and planet in decision-making
Team collaboration in competitive environments
International networking with sustainability champions

Competition Format

Over 7 weeks (April 9 - June 2024), teams:

Ran virtual companies facing real ESG challenges
Drove innovation and managed brand portfolios with sustainability focus
Designed communication strategies for responsible growth
Made strategic decisions balancing profitability and sustainability
Produced 3 years' worth of profit and loss statements based on sustainability strategies
Competed globally for Best Sustainability Performance awards

Recognition & Awards

The 2024 Sustainability World Cup was recognized as one of the best sustainability programs in Europe, receiving great media coverage including features on News Central TV and Nigerian Tribune. The competition's success led to an even larger 2025 edition with more participants, partners, a podcast series, and keynote presentations.

Organizers & Partners

Special thanks to the organizers: Dr. Leila Lunguleac-Bardasuc (Co-founder & Strategist), Edmund Bradford (Co-founder & Educator) from Market2Win, and the judging panel who created this world-class learning experience.

Thanks to Jane Young & Oxford College of Marketing for the invitation to participate in this incredible competition.

Certificates of Completion

Below are my certificates recognizing participation and completion of the 2024 Sustainability World Cup.

Participation Certificate

Official certificate recognizing participation in the 2024 Sustainability World Cup

Completion Certificate

Certificate of completion recognizing successful finish of the 7-week competition

Skills Developed: Sustainability · Marketing Strategy · ESG Metrics · Business Strategy · Team Collaboration