Claimlane Claimlane Claimlane Claimlane

Role: Marketing Specialist

As Marketing Specialist at Claimlane, I work as part of a small, close-knit team to drive growth across multiple channels. My role spans a wide range of responsibilities — from marketing automation and content to webinar production and outbound — with a strong focus on building efficient systems and contributing meaningfully to shared team goals.

Key Responsibilities:

• Marketing Automation — Building multi-tool workflows using n8n, Clay, Make.com, and Zapier to automate lead enrichment, outbound prospecting, freemium nurture, and CRM data hygiene in HubSpot.
• Webinar Production — Full end-to-end ownership: concept, speaker coordination, promotion, live hosting, and post-event follow-up nurture sequences.
• ICP Research & Sales Enablement — Analyzing customer call transcripts (via Fireflies) to define and refine ICP, sharpen messaging, and provide the SDR team with targeted segment lists.
• Instagram & Video Production — Running Claimlane's Instagram channel; scripting, filming, and editing short-form video content to grow brand presence.
• LinkedIn Content & Ghostwriting — Producing and managing a consistent LinkedIn content calendar including thought leadership posts and ghostwriting for company leaders.
• AI Product Launch — Leading marketing execution for the launch of Claimlane's AI Agent feature, including content, campaigns, and cross-channel promotion.
• Outbound Data & Enrichment — Using Apify, RB2B, and Clay to scrape, enrich, and qualify prospect lists; feeding them into Heyreach for LinkedIn outreach sequences.
• Freelancer Management — Hiring and directly managing Upwork freelancers for design, copywriting, and technical tasks.
• Tool Evaluation & Adoption — Researching, testing, and onboarding new tools as the team expands its stack — often going from zero to production within days.
• SEO & Web Content — Managing Webflow CMS content; contributing to on-page SEO and maintaining the blog and resource library.