Mamemi Mamemi Mamemi Mamemi Mamemi
🇪🇺 Erasmus for Young Entrepreneurs Program
5-month entrepreneurship exchange (October 28, 2024 - March 14, 2025) at Pizzeria MaMeMi, one of Europe's Top 50 pizzerias, specializing in authentic Roman-style pizza in Copenhagen.
About Pizzeria MaMeMi
Pizzeria MaMeMi is a Copenhagen-based pizzeria ranked among Europe's Top 50, known for its authentic Roman-style pizza made with a secret blend of five organic flours sourced from Italian micro-mills. The restaurant offers an extensive wine list featuring over 400 labels from organic and biodynamic vineyards across Italy.
Founded by three Italian entrepreneurs - brothers Francesco Barletta and Danilo Barletta, and their cousin Daniel Di Pierro - MaMeMi brings over 10 years of expertise in authentic Roman-style pizza making to Denmark. Francesco Barletta serves as the host entrepreneur for this Erasmus exchange, providing mentorship in business management, forecasting, and digital strategy.
Location: Mysundegade 28, Copenhagen
Website: pizzeriamamemi.dk
Exchange Program Overview
Program Objectives:
- Learn business management, forecasting, and employee management from Francesco Barletta
- Develop comprehensive marketing strategy for ForeSee (demand forecasting SaaS)
- Create website structure, content plan, and customer acquisition strategy
- Identify and integrate AI-powered tools for lead generation
- Enhance digital presence through refined social media and content strategy
- Implement AI-based marketing tools for daily operations
- Improve customer engagement on social media platforms
- Develop comprehensive digital marketing and content strategy
Key Deliverables & Work Created 📁
Comprehensive marketing materials developed for MaMeMi across digital strategy, social media content, and brand storytelling.
📊 Digital Growth Strategy Plan
Comprehensive strategic document outlining digital marketing roadmap, customer acquisition strategies, competitive analysis, and growth initiatives for MaMeMi's online presence across social platforms.
📱 LinkedIn Social Media Content
Created 4 comprehensive LinkedIn posts for MaMeMi's professional brand building:
- Post 1 - Introduction: Brand story, Roman-style pizza craft, wine expertise, location & website CTA
- Post 2 - Founders: Francesco, Danilo & Daniel's expertise, entrepreneurship journey from Italy to Copenhagen
- Post 3 - Social Proof: Top 50 Pizzerias in Europe ranking, customer testimonials, reputation building
- Post 4 - Lead Magnet: Newsletter signup with 10% discount offer, community building CTA
🎨 Blog Page Design
Designed new visual layout for MaMeMi's website blog section, creating modern, engaging design that showcases content while maintaining brand aesthetics and improving user experience.
📝 SEO-Optimized Blog Content (English & Danish)
Topic: "Where Does Pizza Come From?" - Comprehensive guide covering pizza origins, Neapolitan vs Roman styles, and Copenhagen's best pizza scene.
Content Sections:
- Ancient origins (Egyptian, Greek, Roman flatbreads)
- Birth of modern pizza in Naples (1889 Pizza Margherita)
- Roman-style pizza variants (al taglio vs tonda)
- Neapolitan vs Roman pizza comparison (crust, shape, baking, texture)
- Local SEO: "Best Pizza in Copenhagen" with MaMeMi positioning
🎥 Instagram Content Strategy & Ideas
Curated viral Instagram Reel concepts and content ideas for MaMeMi's social growth:
- Series Idea: "30 Pizzas in 30 Days" challenge format
- Interactive: "Guess the Wine" engagement reels
- Educational: Pizza-making process, ingredient spotlights, Roman vs Neapolitan comparisons
- Research: Compiled viral pizza & wine content (500k-1m views) for inspiration
5-Month Exchange Timeline 📅
Structured learning and execution across business management, digital marketing, AI tools, and strategic planning.
Month 1: Foundation & Research
Oct 28 - Nov 28, 2024- • Shadowed Francesco Barletta in daily business operations, employee management, and online presence strategies
- • Conducted market research for ForeSee's e-commerce SMB target segment with Francesco Barletta's guidance
- • Participated in budgeting and forecasting processes, learning data-driven predictions
- • Analyzed customer acquisition and retention strategies for both businesses
Month 2: Strategy Development
Nov 28 - Dec 28, 2024- • Developed comprehensive marketing strategy for ForeSee with Francesco Barletta's mentorship
- • Created 6-month content plan for blog and social media channels
- • Gained hands-on experience managing MaMeMi's social media accounts directly
- • Designed digital marketing assets (blog page graphics, campaign materials, social posts)
- • Conducted competitive analysis of demand forecasting tools
Month 3: AI Tools & Integration
Dec 28 - Jan 29, 2025- • Identified and selected AI tools to improve ForeSee's business processes
- • Pilot tested various AI marketing and customer interaction tools under Francesco Barletta's guidance
- • Analyzed effectiveness of AI technologies for marketing and customer engagement
- • Participated in technical integration planning sessions
- • Developed comprehensive customer persona documentation
Month 4: Campaign Execution
Jan 28 - Feb 28, 2025- • Refined marketing strategies developed in previous months based on performance data
- • Drafted and executed initial digital marketing campaigns for both businesses
- • Developed lead generation processes and identified key acquisition channels
- • Participated in performance analysis meetings, reviewing marketing metrics
Month 5: Finalization & Scale Planning
Feb 28 - Mar 14, 2025- • Finalized marketing and AI strategies ready for ForeSee implementation
- • Developed comprehensive business scaling strategy and roadmap
- • Prepared initial investor pitch materials and strategic partnership opportunities
- • Compiled comprehensive market research and business development plan
Key Learning Outcomes & Skills Developed 🎓
Business Management
- ✓ Daily operations and employee management practices
- ✓ Budgeting and financial forecasting processes
- ✓ Management control and data comparison techniques
- ✓ Client communication and relationship management
Digital Marketing Strategy
- ✓ Comprehensive multi-channel marketing strategy development
- ✓ Social media content management (LinkedIn, Instagram)
- ✓ SEO content creation (bilingual English/Danish)
- ✓ Customer acquisition and retention strategy
AI Tools & Technology
- ✓ AI tool selection and evaluation methodology
- ✓ Pilot testing and effectiveness analysis
- ✓ Technical integration planning
- ✓ AI-powered lead generation and customer segmentation
Entrepreneurship Skills
- ✓ Business scaling strategy and roadmap development
- ✓ Pricing strategy and competitive positioning
- ✓ Investor pitch preparation and materials
- ✓ Strategic partnership identification
Let's talk
Interested in working together, collaborating, or exploring an idea? Tell me a bit about your project and I'll get back to you as soon as I can.
Whether you're a startup looking for your first proper marketing engine, or an established brand exploring how AI can support your growth, I'd love to hear from you.
Share a few details about your goals, timelines, and current challenges. I'll respond shortly on how (and if) I can help.