I am very satisfied with our collaboration. We are working together on various aspects of communication, developing strategies across different marketing processes.
Francesco Barletta
Co-Founder, Pizzeria MaMeMi
View LinkedIn profile ↗Mamemi Mamemi Mamemi Mamemi Mamemi
🇪🇺 Erasmus for Young Entrepreneurs · New Entrepreneur
EU-funded five-month entrepreneurship exchange programme (October 2024 – March 2025), hosted by Pizzeria MaMeMi in Copenhagen. Not employment — a matched exchange where both sides bring something to the table.
Hosted by Francesco Barletta at Pizzeria MaMeMi
Roman-style pizza · over 400 Italian wine labels · Top 50 pizzerias in Europe · Mysundegade 28, Copenhagen
Five months on the EU's Erasmus for Young Entrepreneurs programme, matched with Francesco Barletta, owner of Pizzeria MaMeMi. The exchange runs both directions: I ran MaMeMi's digital marketing and built out their online presence; Francesco taught me business management and, specifically, the forecasting side of running a restaurant — which is the same problem my own product idea was built around.
This is also how I ended up in Copenhagen.
Why the match worked
Francesco's day-to-day role at MaMeMi is management control. He forecasts, then compares the forecast against what actually happened, then adjusts. My product idea, ForeSee, was demand forecasting software for small e-commerce businesses.
So I got to watch someone do manually, with a spreadsheet and a lot of experience, the exact thing I was proposing to automate. He got a marketer for five months. That's the honest version of what an exchange like this is worth — not a course about a subject, five months next to someone doing it.
By the numbers
5
Months on the exchange
2-way
NE/HE exchange
8
MaMeMi deliverables
4
ForeSee deliverables produced
About Pizzeria MaMeMi. Founded by brothers Francesco & Danilo Barletta and their cousin Daniel Di Pierro. Roman-style pizza with a secret blend of five organic flours from Italian micro-mills. 400+ organic and biodynamic Italian wine labels.
Behind the scenes
A few moments from my time at MaMeMi.
What I built for MaMeMi
The digital marketing work delivered across five months of the exchange.
📊 Digital growth strategy
Eighteen slides covering influencer marketing, Instagram, TikTok, SEO and blog content, email, and local backlink outreach — with a three-month rollout order and tool recommendations.
🎬 Influencer plan with a workable offer
Free meal plus kitchen access, cooking a dish alongside Francesco. Creator gets lifestyle content; MaMeMi gets a video for its own channel — one shoot, two assets. Shortlisted three Danish YouTubers with subscriber counts, average views, engagement rate where available, and a specific reason each one fit the restaurant. Wrote the outreach email so Francesco could send it the same day rather than wait for someone to draft it.
📱 TikTok & Instagram approach
Three to five posts a week, consistency over volume, hook inside the first three seconds, 15–30 seconds for most clips and up to a minute only when there's a story to tell. Three to five hashtags mixing broad and local — the local ones are what put the restaurant in front of people who can actually walk in. Plus an Instagram broadcast channel for regulars, with a plan to promote it through stories.
🔎 SEO blog strategy + 4-week calendar
Target searches around best pizza in Copenhagen and Roman-style pizza in Copenhagen. Posts at 1,000–1,500 words. Four topics building on each other: founding story → ingredient sourcing → dough how-to → top-five Italian dishes listicle.
📝 Blog post in English and Danish
History of pizza, then the part that does the work — a proper explanation of Roman-style versus Neapolitan. Crust, shape, baking method, texture, and the dough hydration range that makes Roman pizza crisp. Then a Copenhagen section recommending where to eat.
Why the local roundup names competitors: a roundup that only names itself doesn't rank and doesn't get shared. One that's actually useful earns links and gets picked up. It also puts MaMeMi in the conversation for the search everyone in Copenhagen is typing.
🎨 Blog page redesign
Mockup for the website blog section. Dark theme matching the restaurant, three-across card grid with images, Danish headlines and preview text, booking and menu buttons pinned top right, and a discount prompt in the corner.
💼 LinkedIn series
Four posts: who MaMeMi is, the three founders and what each one actually does, the Top 50 ranking with customer quotes, and the newsletter signup with a 10% booking discount. Each one closes with the address and the booking link — a restaurant post that doesn't tell you where it is has wasted its impressions.
🔬 Reels research
Pulled together thirteen pizza and wine reels in the 500k to one million view range and marked which formats were worth copying. Two came out of it as series concepts: 30 pizzas in 30 days, and a guess-the-wine format for the sommelier side of the business.
⚡ Day to day
Direct access to the social accounts, posting and scheduling, SEO strategy sessions with Francesco, and campaign materials as they were needed.
What I got out of it
Four deliverables for my own product (ForeSee), produced under Francesco's guidance and finished in November 2024.
🧭 Marketing strategy
Audience definition, four personas, SEO keyword targets, channel selection per platform with a reason for each, content types, email approach, KPIs, tracking stack and a budget split.
🗓️ Six-month content plan
Month by month, moving from beginner explainers through technical detail, case studies, implementation guides, industry trends, then advanced material. Blog topics and matching social formats for each month.
🗺️ Website structure
Eight pages with the content each one needs. Home, features, pricing with two named tiers, use cases, integrations, about, blog, contact. Written as a wireframe and content plan someone could build from.
🎯 Customer acquisition tool plan
Picked HubSpot's AI CRM, then wrote the integration properly: lead scoring rules, segmentation by sales volume and vertical, personalisation workflow, API connections, and a three-phase rollout with a cost estimate.
Alongside that: five monthly reports to the programme and, more usefully, five months of watching how a small business actually forecasts, manages people, handles suppliers and decides what to spend on marketing.
A note on the programme
Erasmus for Young Entrepreneurs is an EU-funded exchange programme, not employment. New Entrepreneurs (NEs) spend one to six months working alongside experienced Host Entrepreneurs (HEs) somewhere else in Europe. Both sides get something concrete out of it — the NE gets real practice next to someone running a business, the HE gets an extra pair of hands with different skills.
Most people haven't heard of the programme, and the two-way structure is genuinely the interesting bit — this wasn't a marketing job in a pizzeria, it was a matched exchange with a clear plan for what each side was learning.
Let's talk
Interested in working together, collaborating, or exploring an idea? Tell me a bit about your project and I'll get back to you as soon as I can.
Whether you're a startup looking for your first proper marketing engine, or an established brand exploring how AI can support your growth, I'd love to hear from you.
Share a few details about your goals, timelines, and current challenges. I'll respond shortly on how (and if) I can help.