mindit.io

mindit.io is a Swiss AI-driven custom software product engineering company with proven expertise in artificial intelligence, software development, business intelligence & integration services.

They cover the entire development cycle from business research, consulting, and architecture to post-implementation testing and maintenance.

Having a high level of expertise in more than 50 technologies, operating on a portfolio of more than 200 national and international projects, they specialize in the retail, fintech & security, e-government, healthcare, banking and foodtech industries.

Role: Events & Social Media Specialist

Achievements:

Boosted organic traffic by 26% through blog content creation.
Increased landing page conversions by 10%.
Achieved a 23% increase in event attendance through targeted social media promotion and email marketing campaigns.
Implemented data-driven social media strategies resulting in a 25% increase in social media ROI.
Developed and implemented a comprehensive social media content calendar resulting in a 16% increase in content consistency and audience engagement.
Optimized social media profiles on multiple platforms, resulting in a 25% increase in profile visits and follower growth.
Conducted social media audits and competitor analysis resulting in the identification of key growth opportunities and actionable insights.
Managed strategic partnerships with industry-related publications and blogs, resulting in a 30% increase in backlinks and referral traffic.
Optimized social media profiles for SEO resulting in a 15% increase in visibility and traffic from social media platforms to the website.

Daniel is great at supporting the content engine at mindit.io, even since day one. He was always open to new ideas and took on extra challenges beyond his role, like researching event opportunities. For both paid and organic across Twitter, Daniel brought great value, and often one-sided brainstorming became a naturally flowing content creation process.

Alex Gavril

CEO, Promocrat

View LinkedIn profile ↗

Daniel is an incredible colleague and an even more outstanding marketer. His creativity, strategic thinking, and collaborative spirit make working with him a true pleasure. I genuinely enjoyed every project we worked on together — loved every day working with him in our team.

Mihaela Radu

Marketing Specialist, mindit.io

View LinkedIn profile ↗

Behind the scenes

A few moments from my time at mindit.io.

Key Responsibilities 💼

Building and executing social media strategies that align with the goals and objectives of the company.
Generating and publishing daily content that engages the target audience and increases brand awareness, loyalty, and trust.
Optimizing company pages on platforms such as Facebook, Twitter, Instagram, LinkedIn, TikTok, Xing, YouTube, Reddit, Glassdoor to improve their reach, visibility and performance.
Moderating user-generated content, such as comments, reviews, feedback, etc., and responding to them in a timely and professional manner.
Analyzing social data, such as metrics, insights, trends, etc., to measure the effectiveness of social media campaigns and activities, and to identify areas of improvement and opportunities for growth.
Collaborating with other departments, such as sales, product, development, etc., to manage reputation and coordinate activities on social media.
Staying updated with the latest social media trends, tools, best practices, and industry news, and applying them in the social media strategy.
Brainstorming and working on new ideas for creating innovative and engaging content, such as graphics, videos, stories, reels, etc., for different social media platforms.

Tools Used

Social Media Platforms: Facebook, Instagram, LinkedIn, Twitter, Xing, Glassdoor, Clutch etc.
Webflow
Strapi
Google Analytics 4
Connex
Exanto
Pipedrive
Jiraform
Clickup
Trello
Jira
Figma
Dashbase
Sharepoint
Confluence
Mingle
Linktree
Outlook

Competencies

Social Media Strategy: Building and executing strategies aligned with company goals.
Content Creation: Generating engaging content for various platforms and content for the website (blog posts, case studies).
Analytics: Analyzing social media metrics to measure campaign effectiveness.
Collaboration: Coordinating with other departments for integrated marketing efforts.
Social media community management
Staying updated with industry trends and best practices
Visual asset design
Data Visualization: Using Google Analytics 4 to view metrics and generate reports.
Copywriting
Customer Engagement
Lead Generation

Visual Examples 📸