mindit.io mindit.io mindit.io mindit.io
mindit.io is a Swiss AI-driven custom software product engineering company with proven expertise in artificial intelligence, software development, business intelligence & integration services.
They cover the entire development cycle from business research, consulting, and architecture to post-implementation testing and maintenance.
Having a high level of expertise in more than 50 technologies, operating on a portfolio of more than 200 national and international projects, they specialize in the retail, fintech & security, e-government, healthcare, banking and foodtech industries.
Role: Events & Social Media Specialist
Achievements:
- Boosted organic traffic by 26% through blog content creation.
- Increased landing page conversions by 10%.
- Achieved a 23% increase in event attendance through targeted social media promotion and email marketing campaigns.
- Implemented data-driven social media strategies resulting in a 25% increase in social media ROI.
- Developed and implemented a comprehensive social media content calendar resulting in a 16% increase in content consistency and audience engagement.
- Optimized social media profiles on multiple platforms, resulting in a 25% increase in profile visits and follower growth.
- Conducted social media audits and competitor analysis resulting in the identification of key growth opportunities and actionable insights.
- Managed strategic partnerships with industry-related publications and blogs, resulting in a 30% increase in backlinks and referral traffic.
- Optimized social media profiles for SEO resulting in a 15% increase in visibility and traffic from social media platforms to the website.
Key Responsibilities 💼
- Building and executing social media strategies that align with the goals and objectives of the company.
- Generating and publishing daily content that engages the target audience and increases brand awareness, loyalty, and trust.
- Optimizing company pages on platforms such as Facebook, Twitter, Instagram, LinkedIn, TikTok, Xing, YouTube, Reddit, Glassdoor to improve their reach, visibility and performance.
- Moderating user-generated content, such as comments, reviews, feedback, etc., and responding to them in a timely and professional manner.
- Analyzing social data, such as metrics, insights, trends, etc., to measure the effectiveness of social media campaigns and activities, and to identify areas of improvement and opportunities for growth.
- Collaborating with other departments, such as sales, product, development, etc., to manage reputation and coordinate activities on social media.
- Staying updated with the latest social media trends, tools, best practices, and industry news, and applying them in the social media strategy.
- Brainstorming and working on new ideas for creating innovative and engaging content, such as graphics, videos, stories, reels, etc., for different social media platforms.
Tools Used
- Social Media Platforms: Facebook, Instagram, LinkedIn, Twitter, Xing, Glassdoor, Clutch etc.
- Webflow
- Strapi
- Google Analytics 4
- Connex
- Exanto
- Pipedrive
- Jiraform
- Clickup
- Trello
- Jira
- Figma
- Dashbase
- Sharepoint
- Confluence
- Mingle
- Linktree
- Outlook
Competencies
- Social Media Strategy: Building and executing strategies aligned with company goals.
- Content Creation: Generating engaging content for various platforms and content for the website (blog posts, case studies).
- Analytics: Analyzing social media metrics to measure campaign effectiveness.
- Collaboration: Coordinating with other departments for integrated marketing efforts.
- Social media community management
- Staying updated with industry trends and best practices
- Visual asset design
- Data Visualization: Using Google Analytics 4 to view metrics and generate reports.
- Copywriting
- Customer Engagement
- Lead Generation
Visual Examples 📸
