Logarithmic Logarithmic Logarithmic Logarithmic
Logarithmic Solutions is a boutique marketing automation agency based in Iași, Romania, specializing in cloud marketing services. Founded in 2015 by a group of consultants with over a decade of experience in marketing automation and project management, the company offers expertise in platforms such as Oracle Eloqua, Adobe Marketo, Salesforce Marketing Cloud, and HubSpot.
Their services encompass strategic planning, data management, campaign execution, platform implementation, training, and support. Logarithmic Solutions operates from multiple locations, including Iași, Bucharest, and Barcelona.
Role: Campaign Production Specialist
I developed and deployed email campaigns, as well as respective forms and landing pages in Eloqua (a SaaS platform for marketing automation offered by Oracle that helps mainly B2B marketers and organizations manage marketing campaigns and sales lead generation).
The project I was part of collaborated with Thermo Fisher Scientific (an American supplier of analytical instruments, life sciences solutions, specialty diagnostics, laboratory, pharmaceutical, and biotechnology services). I aided them with lead generation, pipeline development, data integrity, and system integrations.
Key Achievements:
- Marketing Automation Excellence: Deployed 100+ email campaigns and landing pages for Thermo Fisher Scientific using Oracle Eloqua, managing end-to-end campaign production including HTML email templates, forms, and tracking implementation.
- Email Performance Optimization: Increased email open rates by 30% and click-through rates by 25% through targeted segmentation, personalized content strategies, and optimized CTA placement.
- Lead Nurturing Workflows: Implemented automated nurturing campaigns with shared list management and segmentation logic, resulting in 20% increase in qualified leads and 50% reduction in manual tasks.
- UTM Tracking & Attribution: Standardized UTM parameter implementation across all campaigns using Terminus URL builder, enabling full-funnel campaign attribution and ROI measurement.
- Landing Page Development: Created responsive landing pages in Adobe Experience Manager with integrated Eloqua forms, improving conversion rates by 15% through A/B testing and optimization.
- Email Deliverability Management: Reduced bounce rates by 20% through subscriber list hygiene, deliverability optimization, and GDPR-compliant unsubscribe management.
- Transactional vs Promotional Email Strategy: Distinguished and optimized transactional emails (webinar confirmations, event invitations) from promotional campaigns, ensuring proper audience targeting and compliance.
Tools & Technologies
- Oracle Eloqua (Marketing Automation Platform)
- Adobe Experience Manager (AEM) - Content Management
- Terminus App (UTM Builder & Link Management)
- WordPress (Content Management System)
- HTML/CSS (Email Template Development)
- Brightcove (Video Platform Integration)
- Frontify (Brand Asset Management)
- Jira (Project Management & Workflow Tracking)
- Excel (Data Management & Campaign Planning)
- Litmus (Email Testing & Analytics)
Technical Competencies
- Oracle Eloqua Mastery: Campaign canvas development, shared list management, lead scoring, segmentation logic, form-to-landing page integration, and automated nurturing workflows
- HTML Email Development: Created responsive email templates with proper rendering across clients, third-party HTML exports, and transactional vs promotional email architecture
- UTM Parameter Standardization: Implemented consistent tracking across campaigns (utm_source, utm_medium, utm_campaign, utm_content) using Terminus URL builder for attribution reporting
- Adobe Experience Manager: Built landing pages with reference components, wide-page layouts, form integration, and dynamic content using AEM's authoring environment
- Landing Page Optimization: A/B testing, form field optimization, conversion rate improvement, and mobile responsiveness
- Email Deliverability & Compliance: GDPR-compliant unsubscribe management, bounce rate optimization, subscriber list hygiene, and privacy policy adherence
- Campaign Attribution: Short URL creation (ter.li links), tracking parameter validation, and campaign performance measurement
- Brand Guidelines Compliance: Trademark usage standards, Thermo Fisher Scientific vs Thermo Scientific branding hierarchy, and logo implementation across materials
- Lead Generation & Pipeline Development: Automated lead nurturing, marketing qualified lead (MQL) triggers, opt-in management, and CRM data integrity
- Client Collaboration: Direct partnership with Thermo Fisher Scientific marketing teams for enterprise B2B campaigns across Molecular Spectroscopy Division (MSD) and SPEC business units
Email Marketing Operations Expertise 📧
As Campaign Production Specialist, I managed end-to-end email campaign development for enterprise B2B clients, specializing in Oracle Eloqua automation and Adobe Experience Manager integration.
Campaign Development Workflow
Workfront project intake, campaign details extraction (CID, email naming, tracking parameters)
Responsive templates, trademark compliance, transactional vs promotional architecture
AEM page build with reference components, form integration, wide-page layouts
Campaign canvas setup, shared lists, segmentation filters, form-to-page linking
UTM parameters via Terminus, short URLs (ter.li), redirect link creation
Litmus testing, deliverability checks, send-time optimization, performance monitoring
Technical Specializations
- ✓ Email Architecture: Designed transactional emails (event confirmations, registrations) vs promotional campaigns with proper audience targeting and unsubscribe management
- ✓ Eloqua Campaign Canvas: Built complex nurture workflows with shared lists for contact exclusion, entry/exit tracking, and lead scoring triggers
- ✓ Third-Party Email Distribution: Created HTML exports with redirect links for partner distribution (OFT format for Sales team usage)
- ✓ Brand Compliance: Implemented Thermo Fisher Scientific trademark guidelines, logo usage hierarchy (company vs product brands), and footer privacy statements
- ✓ Form & Data Management: Strict naming conventions, Eloqua form connection, marketing qualified lead (MQL) opt-in checkboxes, and data integrity validation
- ✓ Multi-Division Support: Managed campaigns across Thermo Fisher's Molecular Spectroscopy Division (MSD) and SPEC corporate instances with division-specific branding
Campaign Types Managed
Project Examples 🔬
Let's talk
Interested in working together, collaborating, or exploring an idea? Tell me a bit about your project and I'll get back to you as soon as I can.
Whether you're a startup looking for your first proper marketing engine, or an established brand exploring how AI can support your growth, I'd love to hear from you.
Share a few details about your goals, timelines, and current challenges. I'll respond shortly on how (and if) I can help.