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Logarithmic Solutions is a boutique marketing automation agency based in Iași, Romania, specializing in cloud marketing services. Founded in 2015 by a group of consultants with over a decade of experience in marketing automation and project management, the company offers expertise in platforms such as Oracle Eloqua, Adobe Marketo, Salesforce Marketing Cloud, and HubSpot.

Their services encompass strategic planning, data management, campaign execution, platform implementation, training, and support. Logarithmic Solutions operates from multiple locations, including Iași, Bucharest, and Barcelona.

Role: Campaign Production Specialist

I developed and deployed email campaigns, as well as respective forms and landing pages in Eloqua (a SaaS platform for marketing automation offered by Oracle that helps mainly B2B marketers and organizations manage marketing campaigns and sales lead generation).

The project I was part of collaborated with Thermo Fisher Scientific (an American supplier of analytical instruments, life sciences solutions, specialty diagnostics, laboratory, pharmaceutical, and biotechnology services). I aided them with lead generation, pipeline development, data integrity, and system integrations.

Achievements:

• Increased email open rates by 30% through targeted segmentation and personalized content strategies.
• Boosted click-through rates in email campaigns by 25% through optimized call-to-action placement and compelling messaging.
• Achieved a 20% increase in lead generation through the implementation of automated lead nurturing workflows.
• Improved landing page conversion rates by 15% through A/B testing and optimization of form fields and layout.
• Reduced email bounce rates by 20% by maintaining clean and updated subscriber lists and optimizing email deliverability.
• Achieved a 50% increase in email campaign ROI through improved targeting and segmentation, resulting in higher conversion rates.
• Implemented email automation workflows resulting in a 50% reduction in manual tasks and improved efficiency.