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ChannelSight is a Dublin-based eCommerce intelligence platform (founded in 2013), specializing in optimizing online product performance and conversions across the world.
Their solutions include Where to Buy technology (shoppable media and digital shelf analytics), enabling seamless transitions from digital content to retail partners, thereby enhancing sales and providing actionable insights into content and campaign performance.
ChannelSight website homepage.
Role: Digital Performance Executive
ChannelSight collaborated with large retailers (Amazon, Tesco, Walmart) and implemented a Buy Now widget on a product’s landing page. This helped shorten the customer journey from initial contact and acquisition.
I interpreted the data in Tableau, constantly monitoring the accounts and held weekly meetings with clients in which we presented insights, recommendations, based on their performance.
Key Achievements 🏆
- Achieved a 20% increase in lead generation through proactive lead nurturing strategies and optimized lead scoring models.
- Improved sales pipeline visibility by 30% through the implementation of Zoho CRM and customized dashboards.
- Streamlined sales processes resulting in a 40% reduction in sales cycle time and increased deal close rates.
- Increased cross-selling and upselling opportunities by 35% through effective customer segmentation and targeted product recommendations.
- Enhanced customer satisfaction scores by 15% through improved customer support processes and proactive issue resolution.
Visual & Data Examples 📊
Example of the Buy Now widget showing retailer links.
Example of a performance presentation (done in .PPT).
Tools Used
- Tableau (Data Visualization and Analytics Platform)
- Zoho CRM
- Zoom
- Excel
- Powerpoint
- Jira
Competencies
- eCommerce Strategy: Implementing Buy Now widgets to streamline the customer journey.
- Data Analysis: Interpreting insights using Tableau to inform strategic decisions.
- Client Communication: Conducting weekly meetings to present insights and recommendations.
- Marketing Insight: Understanding the connection between eCommerce, sales, and marketing activities.
- Sales and marketing alignment