Channelsight Channelsight Channelsight Channelsight
ChannelSight is a Dublin-based eCommerce intelligence platform (founded in 2013), specializing in optimizing online product performance and conversions across the world.
Their solutions include Where to Buy technology (shoppable media and digital shelf analytics), enabling seamless transitions from digital content to retail partners, thereby enhancing sales and providing actionable insights into content and campaign performance.
ChannelSight website homepage.
Role: Digital Performance Executive
ChannelSight collaborated with large retailers (Amazon, Tesco, Walmart) and implemented a Buy Now widget on a product’s landing page. This helped shorten the customer journey from initial contact and acquisition.
I interpreted the data in Tableau, constantly monitoring the accounts and held weekly meetings with clients in which we presented insights, recommendations, based on their performance.
Key Platform Features & Benefits 🚀
ChannelSight's Where-to-Buy platform bridges the gap between brand content and retail conversion, enabling seamless shoppable experiences across all digital touchpoints.
Core Features:
- ✓ Develop, deploy, and design landing pages within the ChannelSight Portal
- ✓ Integrate shoppable links behind any content (video, social posts, display ads)
- ✓ Push real-time changes without waiting for agency backlogs
- ✓ Simple JavaScript integration with brand.com or landing page software
Business Impact:
- ✓ Track conversions and identify specific ads that drove sales
- ✓ Attribute revenue to specific campaigns and channels
- ✓ Analyze shoppers' traffic, sales, and conversions across different creatives
- ✓ Create custom customer journeys for bundle products
- ✓ Convert shoppers when, where, and how they want to buy
My Key Achievements 🏆
- Dynamic Tracking Infrastructure: Implemented advanced tracking system with 6 tracking parameters (utm_source, medium, campaign, content, wtbsource, subtag) enabling full-funnel visibility from social media campaigns through to retailer conversions for enterprise clients.
- Analytics Integration: Integrated ChannelSight data with Google Analytics and Adobe Analytics for 15+ enterprise clients, creating unified reporting dashboards and custom dimensions for ROI measurement.
- GDPR Compliance: Ensured privacy compliance across all tracking implementations through cookie consent management and data privacy protocols, meeting EU regulations for client campaigns.
- Client Performance Reporting: Delivered weekly performance insights using Tableau dashboards, driving strategic recommendations that improved campaign effectiveness by 25% on average.
- Technical Documentation: Created comprehensive tracking implementation guides for clients covering widget deployment, API integration, and cookie consent management.
Visual & Data Examples 📊
Example of the Buy Now widget showing retailer links.
Example of a performance presentation (done in .PPT).
Dynamic Tracking Technology 📡
As a Digital Performance Executive, I implemented and managed ChannelSight's sophisticated tracking infrastructure for enterprise clients, enabling full-funnel attribution from campaign awareness to retail conversion.
6 Tracking Parameters for Full-Funnel Visibility
Website/domain of campaign traffic (e.g., Facebook, Google, Instagram)
Campaign channel (e.g., social, display, video, email)
Campaign name for performance isolation (e.g., Spring2024, BlackFriday)
Ad unit type (e.g., carousel, video, banner, story)
Website touchpoint (e.g., PDP, category page, blog, campaign LP)
Session ID for analytics integration (Google ClientID, Adobe MCID, FBCLID)
Implementation Expertise
- • Widget Integration: Configured JavaScript widgets with dynamic tracking parameters on brand websites
- • API Configuration: Implemented tracking parameters via ChannelSight API for custom integrations
- • Cookie Consent Management: GDPR-compliant session ID capture with user consent validation
- • Analytics Integration: Connected ChannelSight clicks to Google Analytics custom dimensions for unified reporting
- • Cross-Platform Attribution: Tracked user journeys from Facebook/Instagram ads → brand.com → retailer purchase
Tools & Technologies
- ChannelSight Dynamic Tracking Platform
- Tableau (Data Visualization & Analytics)
- Google Analytics (Custom Dimensions & Data Import)
- Adobe Analytics (MCID Integration)
- Zoho CRM
- UTM Parameter Management
- JavaScript Widget Integration
- API Configuration & Testing
- Excel & PowerPoint (Client Reporting)
- Jira (Project Management)
Technical Competencies
- Marketing Technology Implementation: Deployed advanced tracking infrastructure for enterprise clients including multi-parameter tracking systems and cross-platform attribution
- Analytics Integration: Integrated ChannelSight data with Google Analytics & Adobe Analytics for unified reporting and custom dimension setup
- Attribution Modeling: Multi-touchpoint tracking across campaign channels (social, display, video) and website pages (PDP, category, blog)
- Privacy & Compliance: Implemented GDPR-compliant cookie consent and data tracking systems with proper session ID management
- API & Widget Implementation: Technical knowledge of API parameters, widget configuration, data schema design, and JavaScript deployment
- eCommerce Strategy: Implementing Where-to-Buy widgets to streamline customer journey from brand content to retailer conversion
- Data Analysis & Reporting: Interpreting complex datasets using Tableau to inform strategic decisions and deliver actionable insights
- Client Communication: Conducting weekly performance reviews with enterprise clients, presenting insights and strategic recommendations
Let's talk
Interested in working together, collaborating, or exploring an idea? Tell me a bit about your project and I'll get back to you as soon as I can.
Whether you're a startup looking for your first proper marketing engine, or an established brand exploring how AI can support your growth, I'd love to hear from you.
Share a few details about your goals, timelines, and current challenges. I'll respond shortly on how (and if) I can help.