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The enterprise CRM you don't need

Small teams don't need an enterprise CRM. They need three things: a place to remember who they've talked to, a way to move deals through a pipeline, and a nudge when something goes cold. That's it.

The problem with the enterprise tools is that they price for a use case you don't have — a hundred reps, a compliance team, a marketing ops function — and then charge you for it anyway. Meanwhile the actual friction sits somewhere else.

What actually moves deals

  • Answering a client email within a day
  • Knowing who owns what without asking
  • A single view of everything about an account

All three can be assembled from Notion, a shared inbox, and one automation tool. Under an hour of setup. No seat licences. You own the data.